Design Archive

Crafti / Brand Identity

Organize passion.

Crafti red brand color
Context

A workspace brand for craft makers.

Role

I extended the CT symbol into color, type, packaging, guidelines and applications.

Value

从普通收纳产品升级为“帮助创作者收纳热爱”的工作空间品牌。

Design Logic

Problem

创作者被工具、材料和空间管理打断。

Strategy

把“收纳”转译成秩序、专注和创作支持。

Outcome

形成可延展到包装、网页和社媒的系统。

Crafti system application Crafti packaging Crafti outdoor application

Selected Frames

System in use.

Crafti brand system Crafti packaging detail Crafti symbol application Crafti manual Crafti mobile applications

Strategy

Clear, energetic, structured.

红色建立强识别和创作能量，系统化版式回应“秩序”和“收纳”，应用触点证明它不是单个 Logo，而是一套可落地的品牌系统。